I can't feel a stretch at all but I am a very flexible person In general

Megan: If you are not restricted in the length-tension relationship of lateral hip and thigh, you may now feel the stretch. You may want to try changing the weight shift or rotating slightly the trunk to explore possible fascial stretch elsewhere.

Any ribshifting( letting your ribs stick out of alignment with the hips) will also deminish the it band stretch!