Simply put, a brand tells clients who you are and what you're about. And in an increasingly competitive and crowded space, reinforcing your brand with strong visuals and takeaways can ensure repeat customers, promote loyalty and even create caché for your Pilates studio.
For ideas on creating a strong Pilates studio brand, we looked to our friend, Alycea Ungaro of REAL Pilates NYC in New York City. Alycea currently owns three locations in her local NYC chain, and her growing empire includes videos, apparel, a teacher training program and more.
Here are a few examples of how she brands her studio and a few ideas you can try in your own Pilates studio to create a powerful brand:
Studio-branded tees, grip socks, water bottles, and other fun items let customers take a little bit of your studio with them when they leave. Your clients will be proud to show-off their affinity for Pilates and will help spread your brand name in the process.
Personalize your space for an easily recognizable aesthetic. Alycea's brand permeates almost every aspect of her space in unexpected and creative ways, including custom wallpaper made from her archival photos of Joseph Pilates and restroom keys that hang from foot straps. From high-end signature wallpaper to fragrant candles in the loo, customers will appreciate the attention to detail.
Your location can foster a distinct sense of place and ambience for your clients. For Alycea, the New York City skyline reinforces her brand name in an authentic way. (In the case of Bridge Pilates in Brooklyn, named after the local bridges, the location can work its way into the brand itself.)
There are lots of considerations to keep in mind when bringing a pet into the studio - allergies, noise, bathroom breaks. If you choose to keep a studio mascot, though, a furry friend can lighten the mood or even melt your clients' hearts.
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