Workshop #1824

Facebook Marketing Tips

40 min - Workshop


This free workshop is designed to help both Pilates teachers and Pilates studio owners grow their Pilates businesses using Facebook. The workshop outlines the basics of setting up a Facebook account exclusively for business use and how to create a Facebook Page for business. It also discusses how to write interesting posts, explores how to build a Facebook community, and proposes ways to keep that community engaged.

If you feel that we have left any topics out, believe certain topics should have been explored in greater detail, or have suggestions for future video topics, we would love to hear your feedback in the comments section below.

Free Facebook Marketing 39m 40s
Chapter 1 Introduction 2m 51s
Chapter 2 What is a Facebook Page? 2m 5s
Chapter 3 Before Creating a Page 1m 52s
Chapter 4 Creating a Page 14m 46s
Chapter 5 Facebook Analytic Tool 1m 11s
Chapter 6 Facebook Events 4m 8s
Chapter 7 Posting Best Practices 4m 14s
Chapter 8 Adding Post Filters 1m 45s
Chapter 9 How to Make Engaging Posts 5m 12s
Chapter 10 Promoting Your Page 0m 52s
Chapter 11 Delegating Page Management 0m 34s
Chapter 12 Conclusion 0m 20s

What You'll Need: No props needed

About This Video

(Level N/A)
(Pace N/A)
Sep 18, 2014
(Log In to track)


Are you on Facebook? Do you have a Facebook page for yourself as an instructor or a studio owner? No. Why not? According to a March, 2014 statistic from Facebook, there is an av...


1 person likes this.
Thank you for the video! I have a page for my food website, however have been thinking about creating one for Pilates. I currently instruct at a few different studios.
I loved this tutorial. All these basics have answered a lot of very simple questions which were holding me back from being more active on face book. I now want to visit my page and get it active - thank you, very helpful.
1 person likes this.
Loved it - thank you!
1 person likes this.
Thank you for helping with this, I'm not techy and this info was easy enough even for me ??
A great reminder of how important social media is and gave me some new ideas on what to post on my page!
Very helpful. Thank you!
Thanks Maria, This tutorial is great, very clear. I'm trying to add a video and it says it's too big and needs to be in different format can you advice on the best way to do this. Thanks..
Susan ~ I'm glad you enjoyed the tutorial. Facebook requires that videos be no longer than 45 minutes and a max of 1.75 GB. Here is more information about uploading videos to facebook. My suggestion would be to cut the video into two videos, and upload as part 1 and part 2. You can also lower the quality of the video to lessen the file size. Hope this helps!
Hi! This was great! My question is, if we have a Facebook fan page, Instagram, Twitter, community pages that we post in, etc., is there a formula for posting things in all of these different site or should we put the same post in all of them each time we post something? Thanks so much for this information!
Jennifer ~ I recommend experimenting with your pages to see what works best. Some people say that it is best to post different things on each platform, but others say it doesn't matter. It mostly depends on the content that your audience responds to. Once you figure out what kind of posts get the most engagement on each site, you will know if you can post the same thing on each or if it needs to be different. I hope this helps!
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