During the webinars we ran a poll asking if the attendees' Pilates Studio was closed. The results were that all over the world Pilates Studios are closed.
Over 50% of Pilates Teachers are now delivering their classes over the Internet (the other 50% are looking into starting). Pilates professionals are using a variety of tools to deliver their classes. Zoom is a very popular.
The video equipment being used to teach online classes is generally a laptop computer.
Despite the rapid switch to delivering classes online the average Pilates professional is making less than 25% of the income they made before the pandemic.
The advice from the webinars is to charge the same price for an online class as you would for an in-person class. Pilates professionals still have the same bills and most clients want to support their teachers.
Reach out to your clients via email, phone, and social media. Stay in touch with them and help them learn the technology to take online classes. Older clients may have their own favorite technology for video calls (that is how they talk to their grandchildren), e.g. Facetime.
The following are ideas specific to studio owners.
Model your cash flow to understand how many weeks you can continue to operate. Which costs you can eliminate? Which bills you can defer or renegotiate?
Your biggest expense after staff is probably your rent. Talk with your landlord and tell them what has happened. Ask them what you can do to help each other.
Does it make sense to borrow money when it is unclear if the business will survive as a result?
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Please stay safe and healthy.